Due February 16, 2009
First story idea for Multimedia project
What is your story’s news hook? (That’s another way of saying Why now?) CampusLive, founded by UMass grads and based in Amherst, has been granted $320,000 to create websites for 600 schools.
Who is your audience, and why will that audience find this story interesting? The audience would be the UMass community, Amherst residents, and anyone interested in start-up companies or entrepreneurship. This audience would find this story interesting because it is a local success story.
Who are your sources? My three sources would be Sasha Grosman, who is the director of marketing at CampusLive, Elizabeth Smith, who is an intern at CampusLive and current UMass student, and Jeff Cassidy, Advisor and Co-founder of CampusLive. These three employees work closely with CampusLive and see firsthand how the operation works.
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Second story idea for Multimedia project
What is your story’s news hook? (That’s another way of saying Why now?) After the week of Career Fairs in the Campus Center, Career Services at UMass continues to assist seniors apply for jobs and internships for after graduation in May.
Who is your audience, and why will that audience find this story interesting? My audience would be UMass students, and perhaps employers. This audience will find it interesting because many underclassmen might be wondering how to transition from college to the working world. To seniors, Career Services is very valuable and some may not know about it.
Who are your sources? My three sources would be Jeff Silver, director of Career Services, Diane Smithers, Field Experience Office supervisor at Career Services, and Caroline Gould, Career Advisor at Career Services. These three people are part of the staff of Career Services and would know exactly the information I’d need. Perhaps I would also interview a senior at UMass.
